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What to Expect During Your Intercom Implementation

Our implementation process is designed to get you up and running quickly while ensuring everything is configured correctly for your specific needs. Most implementations take 2-4 weeks depending on complexity.

Christopher Boerger avatar
Written by Christopher Boerger
Updated over a week ago

Phase 1: Discovery & Planning (1-2 days)

What happens:

  • We analyze your business needs and customer journey

  • Review your existing tools and support processes

  • Create a customized implementation plan

  • Define success metrics and goals

What we need from you:

  • Access to existing support data (if available)

  • List of current tools you use

  • Overview of your customer journey

  • Key stakeholders for decision-making

Phase 2: Setup & Configuration (3-5 days)

What happens:

  • Complete Intercom workspace setup

  • Brand customization (colors, logos, messaging)

  • Messenger installation on your website

  • Initial settings and preferences configuration

What we need from you:

  • Brand guidelines and assets

  • Preferred messaging and tone

  • Website access for messenger installation

Phase 3: Integration & Customization (5-7 days)

What happens:

  • Connect Intercom with your CRM, ticketing systems, and other tools

  • Build custom workflows and automation

  • Set up AI agent and train on your knowledge base

  • Configure routing rules and assignment logic

What we need from you:

  • API access to systems you want to integrate

  • Existing documentation and FAQs for AI training

  • Workflow requirements and preferences

Phase 4: Testing & Quality Assurance (2-3 days)

What happens:

  • Thorough testing of all integrations

  • Workflow and automation verification

  • AI response accuracy testing

  • End-to-end customer journey testing

What we need from you:

  • Participation in user acceptance testing

  • Feedback on AI responses and workflows

Phase 5: Training & Handover (1-2 days)

What happens:

  • Comprehensive team training on Intercom features

  • Best practices guidance

  • Documentation and reference materials

  • Admin training for ongoing management

What we need from you:

  • All team members who will use Intercom

  • Time allocated for training sessions

Phase 6: Ongoing Support (3-Month Optimization Retainer)

What happens:

  • Continued support and optimization

  • Performance monitoring and reporting

  • AI fine-tuning based on real conversations

  • Additional feature implementation as needed

This phase is mandatory because the first 90 days are critical for AI optimization. The AI learns from real conversations and requires ongoing adjustments to reach peak performance.

Timeline Summary

Typical implementation: 2-4 weeks Optimization period: 3 months Full ROI realization: 3-6 months

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